Cultura do cancelamento nas redes sociais digitais: um estudo de caso dos cancelamentos da Gabriela Pugliesi e Karol Conká

Abstract

The culture of cancellation in cyberspace as a consequence of communication through technological devices is the central theme of this research. Based on the definitions of social networks, we sought to study the phenomenon of the culture of cancellation and its possible consequences. Therefore, the research also sought to understand the changes caused by the use of digital media, as well as providing a brief history of the emergence of the digital influencer and what contributed to the occurrence of a cancellation. An overview of the cases of cancellation of Gabriela Pugliesi and Karol Conká was made, in order to expose the reason for the emergence and its consequences. It was observed during the construction of this monograph that this theme is increasingly recurrent among users of digital social networks and is an increasingly common practice to be seen by everyone who is present in virtual communities. From the readings of Byung-Chul Han and Raquel Recuero, the concepts of cyberculture, network, social network and digital social network are explored. Then, it elaborates on the culture of cancellation in cyberspace and its relationship with a digital influencer. In addition, a case study of the episodes of cancellation of Gabriela Pugliesi and Karol Conká in 2020 and 2021, respectively, is carried out.