Comportamento de consumo do serviço de gaming live stream no Brasil

Abstract

The technological advancement allows the creation of new functions increasingly, with these innovations there is the service gaming live stream that are growing at a very fast pace and becoming relevant on daily life of a significant part of the population, but perhaps because of its recent appearance, there are still many studies on this area and about their consumption. Thus, the present work is characterized as an exploratory and descriptive research with the objective of analyzing the behavior of the consumption of gaming live stream in Brazil, in order to discover what’s the habits, influences, profiles and inhibitors of its use. Data collection was carried out through a structured questionnaire in social networks and applied directly in gaming live stream plataforms through the tool "Google Forms" during the period from September 13 to 22, 2018, obtaining a total of 352 responses. The analysis used was quanti-quali with the use of percentages that generated information according to the author's interpretation. The results were, among other things, the young and middle-class profile of their consumers, the need for loyalty strategies to increase the length of stay and recidivism in the channel, the main reasons to consume are to have fun, to be distracted and to learn, in addition to which sponsoring users contribute only for some, but mostly on a monthly basis.