Matriz SWOT da logística de uma distribuidora de bebidas nas cidade de Currais Novos interior do Rio Grande do Norte

Abstract

This article aims to analyze the SWOT matrix of logistics of a company that operates in the beverage distribution business, located in Currais Novos/ RN. The methodology used is based on a qualitative research, consisting of a case study in that company. As an instrument for data collection, an interview was conducted with the managers who work in the organization, in order to obtain the necessary conclusions for the study. As results, the work shows how the four indications of the matrix are inserted in the company, according to parameters established by the SWOT study. Thus, it is concluded that in addition to the present work serving as a research and application tool for the company, the logistics and other sectors matrix have positive and negative aspects, which deserve attention in order to take advantage and strengthen the assertive points. consequently use these guidelines to improve unfavorable points, in order to improve them and seek better performance as a whole, thus meeting the needs and requirements of its customers and also the market in which it operates.