Grupos de discussão sobre masculinidades: uma análise sobre hegemonia e branquitude em perfis do Instagram

Abstract

Masculinities have been an issue increasingly discussed by society, involving matters of gender, sexuality and race, developing more elaborate spaces for these debates, such as the masculinity discussing groups existing throughout Brazil, which also use social media as a tool to promote an even greater dialogue. Through the work of scholars in the areas of gender and race, it was possible to understand how masculinities are elaborated in society, promoting different social practices and expectations according to the social context in which the individual is included, thus building hegemonic masculinities (man, straight, white, cisgender), which promotes their domination, while establishing the subordination of other groups. Thus, through the content analysis developed by Bardin (2000), eight publications were selected from three different profiles, which debate masculinity within the Instagram platform, to analyze how the discussions about whiteness are being placed by these groups.