O avanço do mercado informal e o empreendedorismo individual: uma análise mercadológica no camelódromo do bairro alecrim em Natal/RN

Abstract

The objective of this study was to analyze to what extent the program is the individual entrepreneur leveraging the results of trading, the informal trade of Alecrim. Regarding methodology, the research is exploratory and descriptive. With respect to the sample, were investigated vendors 100 randomly chosen. The survey instrument was a structured questionnaire comprised 18 questions developed strategically to achieve the overall goal. Overall, the most active in the market between 1 and 5 years and between 11 and 15 years for the more experienced. Overall it was clear that the "Individual Entrepreneur" is not leveraging the results of business people. A point to note is that many do not know in detail the program and that if they knew the benefits to become individual entrepreneurs, most of the vendors interviewed want out of informality. The critical points observed to become formal were the lack of information, bureaucracy and lack of credibility. According to respondents, none of them receives clear incentives to join the program "Entrepreneur individual