"Sob á luz da cultura e do negócio": vaqueiros e patrões nas vaquejadas contemporâneas no Rio Grande do Norte-RN

Abstract

This thesis aims to analyze the relationship between employers and Cowboys at vaquejadas, influenced by the culture of business and the party, featuring ways to be a cowboy and boss, building several social dynamics on the relationship between employers, Cowboys and the event attendees.The study is based on the fieldwork performed in vaquejadas from different cities of Rio Grande do Norte, in particular, in Porcino Park Center, Mossoró-RN.It was verified that the vaquejada-show, supported by business, demonstrates the culture dialectic relationship, suitable for consumption and suitable for the consumption culture, building several social dynamics, in the relations established between employers, Cowboys and event attendees.