Comunicadoras indígenas e a de(s)colonização das imagens

Abstract

From a decolonial perspective, I investigate which media-communicational strategies three indigenous Brazilian communicators use to propagate their ideas, which images they activate, and how these narratives help to tension the dominant social imaginary. I seek, through Catografia (a methodological approach developed during the doctoral research inspired by the practice of black and indigenous, riverside and quilombola collectors and collectors), to respond to how peoples deprived of their humanity and transformed into merchandise of sights during enslavement politicize the looking to confront the images of control used to determine the place of racialized subjects in society. From concepts such as concentricity, communicational circles, communicational arc, reforestation, de(s)colonization of images and images of freedom - elaborated in confluence with the meanings constructed by indigenous communicators Graça Graúna (2012, 2013, 2020), Aline Rochedo Pachamama (2015, 2018, 2021) and Márcia Kambeba (2013, 2020), among other authors -, I analyze how individuals from colonized social groups appropriate the media to respond to violations resulting from structural racism through the propagation of images that aim to free the our view of dependence on models, frameworks and categories of modern colonial thought (which is assumed to be universal, as it is not racialized). I point out that, in claiming the freedom to choose how they want to be seen, racialized subjects seek to define themselves from a point of view that differs from the perspective adopted by racial hegemony to symbolically determine the subordinated social places destined for blacks and indigenous people. Through their arrow words, indigenous communicators have sought to reach different target audiences in attempt to deconstruct the racist and imperialist images propagated about native peoples, portrayed by the mass media as individuals who must be kept under the tutelage and surveillance of the State. National. In this exercise, they stress the view of modern western rationality, pointing out its limits and seeking to go beyond its borders by proposing other images in addition to those disseminated by the means of social information at the service of media oligopolies.