O consumo de mídia dos Millennials: um estudo sobre como essa geração consome conteúdos noticiosos no Brasil

Abstract

This work deals with the consumption of journalistic media by Millennials, the first generation to have a closer reletionship with the digital world. In Brazil, there are few academic studies focused on this area and, therefore, there is a need to create new perspectives for the construction of journalistic narratives that value the type of consumption of the fastest growing generation in the country. Thus, through an exploratory research, followed by a case study, a survey of the main reports on media consumption in Brazil was carried out, to cross the data and discover, qualitatively, the profile of this new generation. It is believed that the information obtained from this data processing can collaborate to guide the consumption of journalistic media for the next generations. After all, it was noticed that Millennials prefer the consumption of information through the internet and value convenience when it comes to relating to different media.