APL como estratégia de negócio: um estudo de caso no setor de panificação artesanal brasileiro

Abstract

In the quest for competitiveness, small and medium enterprises seeking to advance their strategic controls and new forms of settlement, and in order to achieve these objectives using local productive arrangements. Among the expected benefits of the implementation of APL which can contribute to business growth are cost reduction, development of new business strategies and better access to financial credit. In this context, this study aimed to understand how clusters of artisan bakery sector contribute to the financial strategy of the SME sector, comparing the theoretical with the practical business. To achieve the proposed objective in this work, we performed a literature search to provide greater familiarity with the problem in order to make it more explicit and an investigation in the form of a case study conducted at APL craft bakery sector RN , in order to provide researchers with real contact with an APL environment and direct contact with a development project of continuous improvement in the financial area