Sistema Lean de informação gerencial para bares e restaurantes: inserção mercadológica da Startup General System Integrated - GSI

Abstract

With the advent of the IV Industrial Revolution, the challenges of how countries develop, how organizations create value and the role of people in society intensify. In this direction, the exponentially accelerated pace of the 4.0 techno-economic paradigm demands agile responses for the appropriation of Digital Transformation. In the field of reducing costs and increasing the productivity of organizations, the issue revolves around Information Systems - IS. Enterprise Resource Planning - ERP is an IS that favors the analysis of an organization's data and processes in a single system, through the integration of activities from different sectors, such as sales, finance, inventory and human resources. The study 'Participation of MPEs in the national and regional economy', prepared by the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas and Fundação Getúlio Vargas, points out that, over the last three decades, micro and small businesses have been playing an increasingly strategic role in Brazilian economy. In 2020, small businesses represented 30% of the country's Gross Domestic Product. It is within the Digital Transformation window of opportunity that the scientific-entrepreneurial research effort of this work lies. The implementation and marketing traction of the startup General System Integrated - GSI is the core objective of this research. Of an applied nature, the methodological structure included the company's business modeling, as well as the development of ERP for bars and restaurants, General System 2 - GS-2. The technological solution has essential and user-friendly features for the commercial segment. Additionally, GS-2 provides for compliance with constant legal updates from the Federal Revenue Service, focused on the functional requirements of the Electronic Consumer Invoice - NFC-e. The technological validation of the invention was carried out in an establishment in the city of Natal-RN. The lean, low-cost product, aimed at small businesses, constituted GSI's insertion strategy in the market. The main result of this work is the increasing diffusion of the GSI brand, derived from customer satisfaction with the GS-2 innovation.