Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil

Pacheco, Nathalia de Oliveira; Queiroz, Fernanda Cristina Barbosa Pereira; Furukava, Marciano; Queiroz, Jamerson Viegas; Oliveira, Lucas Ambrósio Bezerra de; Lima, Nilton César

Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil

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dc.contributor.author	Pacheco, Nathalia de Oliveira
dc.contributor.author	Queiroz, Fernanda Cristina Barbosa Pereira
dc.contributor.author	Furukava, Marciano
dc.contributor.author	Queiroz, Jamerson Viegas
dc.contributor.author	Oliveira, Lucas Ambrósio Bezerra de
dc.contributor.author	Lima, Nilton César
dc.date.accessioned	2021-03-05T18:49:12Z
dc.date.available	2021-03-05T18:49:12Z
dc.date.issued	2013
dc.description.resumo	The aim of this study is to analyze the strategies of Private institutions and positioning for higher education (IESP) of RN, using the following tools: life cycle of the institutions; Segment of the IESP; Porter's Generic strategies; Array of strategic positioning and Institutional Placement. Quantitative and qualitative research were undertaken through searches in databases of INEP and MEC and in email addresses of IESP, besides visits to all institutions surveyed, creating an overview for each tool used in the study. The results showed that the two main Institutions stand in the market in relation to the excellence of the courses, three institutions seek to highlight from the perspective of the consumer through price, and on a third block, with that alternated good and bad results and who obtained poor analysis, requiring better planning of actions to face the competitive market	pt_BR
dc.identifier.citation	PACHECO, N. O. ; QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. ; OLIVEIRA, L. A. B. ; FURUKAVA, M. ; LIMA, N. C. . Strategic Positioning of the Private and Higher Education in Rio Grande Do Norte – Brazil. Indian Journal of Commerce & Management Studies, v. IV, p. 01-07, 2013. Disponível em: http://scholarshub.net/index.php/ijcms/article/view/287. Acesso em: 23 jan. 2021.	pt_BR
dc.identifier.issn	2229-5674
dc.identifier.issn	2240-0310
dc.identifier.uri	https://repositorio.ufrn.br/handle/123456789/31715
dc.language	pt_BR	pt_BR
dc.publisher	ERM Publications	pt_BR
dc.rights	Attribution-ShareAlike 3.0 Brazil	*
dc.rights.uri	http://creativecommons.org/licenses/by-sa/3.0/br/	*
dc.subject	Higher Education	pt_BR
dc.subject	Positioning Strategies	pt_BR
dc.subject	Strategic Tools	pt_BR
dc.title	Strategic positioning of the private and higher education in Rio Grande do Norte - Brazil	pt_BR
dc.type	article	pt_BR