Escolha de alimentos em feiras de produtos orgânicos: um estudo de percepção ambiental em abordagem ecológica

Abstract

The hegemonic model of agrarian culture exported to the world through the assumptions of the Green Revolution solidified values and practices, which conducted a biological and sociocultural devastation of millenarian traditions of food cultivation. One of the possibilities of opposition to this paradigm arises in sustainable alternative systems, such as organic food production, which establishes socio-cultural, economic and environmental sustainability. This research of quali-quantitative and exploratory inclination aims to explore the perception regarding organic food by its producers and consumers in specialized fairs. As epistemological and theoretical-methodological presuppositions, I used the Systemic Perspective and the Barker Ecological Approach, respectively. I conducted a naturalistic observation in three fairs specialized in organic sales in 101 days of data harvesting. The investigation comprised two stages, with verbal and nonverbal aspects related to the sale and consumption of organic products. Were interviewed 04 producers and 04 consumers, and 657 people were observed. The research tools included place-centered behavioral mapping and context-based analysis with inspiration in behavior setting theory. The methodological convergence was established within an organization of thematic analysis with an interpretative basis, integrating the findings through observed behaviors, the internal logics to the spoken behaviors and the relations constructed throughout the investigative process. The analytical process demonstrated that the choice of organic involved cognitive and affective understandings permeated by motivational aspects related to biological health, philosophicalreligious aspects and ethical-environmental aspects of the people involved. Understandings about this phenomenon in food may contribute to the induction of knowledge in the area of human-environment relations, adding an interdisciplinary comprehension on the issue.