O “novo” discurso hegemônico da (in)sustentabilidade do capitalismo verde: uma análise crítica

Abstract

In contemporary capitalism the environmental crisis evidenced by profound instability of nature that time we encounter has been the subject of debates that mobilize broad sectors of society around the development of strategies for solving them, forming a heterogeneous and multi-sectoral movement. It is above all a class movement, since the assessment of choices of environmental conflict redound to their own class position of individuals. Therefore, the competing interests of those classes. However, environmental problems are targets of discussions since the 1970s on the world stage when scientists and ecological movements denounced the environmental impacts of production in capitalism molds. We saw unfold there official concepts of the development of concepts that began to incorporate environmental and social issues. Giving rise, for example, the concept of Sustainable Development. Sustainable development to the Green Economy - last concept that emphasizes the role of the economy to cope with the environmental crisis - the elites were posing as the vanguard to solve environmental problems. Without breaking with the structural foundations of the capital, the debates concern the possibility of alignment of capitalist reproduction of relations with sustainable development. In fact, we have seen a nature commodification process disguised as a fallacious ideological discourse inversion capital values of "greening". However, it is known that the capitalist mode of production has transformed nature and work in goods. The productivist logic of capital historically engendered destructive processes for these two dimensions. In possession of all accumulated critical knowledge on capital, our research aims to question the ideopolíticas and economic outlook darkened in the new hegemonic discourse of "Green Capitalism" from historical and practical contradictions of the system. The general objective of our work is to "analyze" green capitalism "in its socio-political, economic and ideological dimensions of articulated located in Brazil's reality." We have specific objectives, respectively, discuss the environmental deterioration and social relations of capitalism; identify the role of the state in relation to green capitalism; analyze the contradiction between the commitment to sustainable development discourse with the defined company and its labor relations. Elected Itaú Unibanco, great company in the Brazilian financial sector, recognized nationally and internationally announcing add to its philosophy of business management commitment and the prospect of becoming a leader in Sustainable Performance, Corporate Responsibility and Social concomitant engenders labor relations precarious, and its profitability associated not only to products and services that support them, but above all, a cutting political costs for the work. Our purpose is from the concrete reality where materialize strategies for maintaining the status quo, to identify the contradictions of "Green Capitalism". Our research is quantitative and qualitative. This is because theoretically and methodologically uses an arsenal of data in documents and literary production, specifically tuned texts with the Marxist perspective, the Brazilian Social Service of the field and related fields, as well as the quantitative research bodies aimed at this purpose, to substantiate the analysis. Confront the allegations of the organized working class linked to the Itaú Unibanco with the institutional vision of what they call "Sustainable Performance". We start research and publications Confederation initiative of Financial sector workers - CONTRAF, in association with the DIEESE and the Central Workers. As we analyze the Consolidated Annual Report 2013 Itaú Unibanco. Our hypothesis is that capital is incompatible with sustainable relationships. Our research is linked to the penalty area: Sociability, Social Work and Social Policy; and the line of research "Social Service, Labour and Social Issues.