Divulgação científica em saúde: uma análise comunicacional da publicização dos cursos do AVASUS

Abstract

This article aims to analyze the role of advertising in popularizing health courses on the Virtual Learning Environment of the Brazilian Unified Health System (AVASUS). In this context, it explores the role of online advertising in the relevance of the offered courses, focusing on the top five most popular ones. The research contextualizes AVASUS in relation to other health education platforms in Brazil and examines the evolution of scientific dissemination. It highlights the most attended courses, including enrollment analyses, advertising strategies, and social influences. In the scope of conclusions, the analysis identifies that, although the social context influences people's interest, advertising strategies, especially on social networks, play a crucial role in promoting and reaching the courses. The article provides insights into the intersection of advertising, scientific dissemination, and health education in the Brazilian context.