"Captura" dos sertões na rede: um olhar sobre os sertões contemporâneos divulgados/visualizados nas mídias digitais (2018- 2022)

Abstract

The present comprises a series of information mainly focused on the use of new technologies, cell phones, computers, social networks, applications for dissemination, purchase and sale of products, streaming movies, series and music, digital readers and several other tools. Faced with this process of updating, with its polysemic and multifaceted character, the sertões continue to be presented from the perspective of “classical” discourses, mostly synonymous with the Brazilian Northeast region as well as descriptions of sertanejos and northeastern subjects. The constant updating in which the world finds itself does not seem to be adequate to overcome the symmetry between these categories. In this sense, the objective is to carry out a study on the (re)presentations of the sertões in digital media, starting with informative sites, with great reach and visibility, capable of disseminating negative or positive images about the category. As well as the use of social networks, with emphasis on Instagram and a page called Raízes do Sertão and the Blog of Pernambuco photographer Fred Jordão. The investigation seeks to understand, in dialogue with digital history, the images/landscapes of the sertões available in digital media. It is concluded that the contemporaneity of the sertões applies only to its dissemination in digital media as a place with arid characteristics, of "austere" men due to the hostile environment and, at the same time, reinforce a romanticized and telluric vision without facing the historically constructed problems that end up naturalizing such visions.