Modelagem de aplicativo de desenvolvimento individual para colaboradores através de recompensa e gamificação

Abstract

It is a challenge for organizations to develop the technical and behavioral skills of people, whether they are employees or freelancers, especially in segments heated by technology. The way of hiring via CLT/PJ, the high turnover rate and post-pandemic hybrid formats boosted the challenge of increasing the intellectual capital of companies and led to the development of Tera - Awakening your Best Version. It is an application that rewards people's intellectual growth through gamification and value delivery, such as time off, vouchers, financial benefits and others, forming a marketplace in which the employee is always positively reinforced, whether by hitting goals , completing external courses or even engaging in actions, company contents. The objective of scientific-entrepreneurial research is to develop and validate a prototype of SaaS - Software as a Service. The specific objectives are: 1. Map existing technologies that impact the development of organizations' intellectual capital; 2. Identify opportunities for developing the technical and behavioral skills of employees and freelancers; 3. Investigate how gamification impacts audience engagement and increases technical and behavioral skills; 4. Ideate a technology from an approach, methodology and tools of creativity and innovation; and 5. Develop and validate an initial Tera prototype. The scientific-entrepreneurial foundation covers relevant topics on Intellectual Capital, Human Capital Management, Innovation and Human Resources Management. For the development of scientific-entrepreneurial research, it will be necessary to carry out a bibliographic research, review the ideation of the solution already published in article format using the Cralves Framework, the use of user experience tools to plan the interface, the prototyping of low and high fidelity through the Figma tool, and validation with an audience composed by entrepreneurs, managers and human resources coordinators. It is expected that Tera's ideation, prototyping and validation through this scientific-entrepreneurial research will be the beginning of a journey that maximizes the intellectual growth of collaborators/freelancers and optimizes the management of the intellectual capital of organizations in a continuous, escalating way and sustainable.