Educação financeira e gamificação: mídias interativas como método de aprendizado para crianças

Abstract

Financial education plays a crucial role in economic and social development, being essential from childhood to foster healthy habits of consumption, saving, and planning. This study aims to investigate the application of gamification in teaching financial education to children, exploring the use of playful elements, such as comic books (HQs) and gamebooks, to facilitate the assimilation of financial concepts, while also leveraging a business opportunity to develop innovative products focused on financial education for children. The proposal arises from the need to combine innovation with financial knowledge, utilizing technology, creativity, and fundamental concepts about money to stimulate practical monetary learning in children. The research adopts a qualitative approach, based on bibliographic and documentary research, analyzing academic publications indexed in scientific databases such as Google Scholar, SciELO, and the CAPES Journal Portal. The main results indicate that gamification, by integrating technology and interactivity, promotes greater engagement, active learning, and retention of financial knowledge among children. Additionally, the use of interactive narratives enables the understanding of abstract concepts, allowing students to develop autonomy in financial decision-making. It was observed that the combination of digital media and gamified strategies fosters the construction of a more dynamic, stimulating, and effective learning experience. The study concludes that the use of gamified media in financial education can be an innovative strategy to address gaps in traditional teaching, preparing new generations for more conscious and sustainable financial management. This research contributes to the development of effective and interactive pedagogical practices, providing insights for future studies and educational applications focused on children's financial education, promoting a positive long-term impact on the economic behavior of society.