Gol de Placa: como Casimiro impactou as transmissões futebolísticas

Abstract

The football broadcast, since its beginning on radio, has changed through the time and has become remarkable in the life of the football lover. However, the transmission model has remained unchanged for a long time. The increase in options for broadcasts of matches, combined with changes in the broadcast format, has become another challenge for the traditional football media, both on TV and radio. In the midst of these changes, the streamer Casimiro emerges, bringing a more relaxed model for the broadcasts of football matches, a model that has more adepts every day. This essay will collect data to understand what is the football audience's opinion on the changes and what can be improved in both types of broadcasts. So, through a quantity survey and a netnography, it became possible to understand more of the level of satisfaction and of disappointment that soccer fans have about the traditional media and the newest model of transmission broadcast by Casé.