Strategy analysis of the biggest world supermarkets with open capital and which act in the brazilian market

Borges, Thyago de Melo Duarte; Agra Neto, João; Araújo Júnior, Luciano Queiroz de; Queiroz, Jamerson Viegas; Queiroz, Fernana Cristina Barbosa Pereira; Strauh, Faimara do Rocio; Lima, Nilton César Lima; Silva, Christian Luiz da

Strategy analysis of the biggest world supermarkets with open capital and which act in the brazilian market

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dc.contributor.author	Borges, Thyago de Melo Duarte
dc.contributor.author	Agra Neto, João
dc.contributor.author	Araújo Júnior, Luciano Queiroz de
dc.contributor.author	Queiroz, Jamerson Viegas
dc.contributor.author	Queiroz, Fernana Cristina Barbosa Pereira
dc.contributor.author	Strauh, Faimara do Rocio
dc.contributor.author	Lima, Nilton César Lima
dc.contributor.author	Silva, Christian Luiz da
dc.date.accessioned	2021-03-03T13:52:58Z
dc.date.available	2021-03-03T13:52:58Z
dc.date.issued	2014-05
dc.description.resumo	In view of the growth of retail, as well as the performance of large multinational supermarket branch in the Brazilian market, the purpose of this article is an analysis of the strategies of Casino, Carrefour, Walmart and open in the country capital, analyzing their operational, financial indicators socio-environmental initiatives. In order to achieve the main objective of this work, the construction of a method that validates this search was necessary. The main strategies and indicators of the three groups in four areas: corporate strategy, operational areo, financial areo, social and environmental issue, were analyzed. Study of qualitative, descriptive and exploratory character is realised through the importance of these three companies worldwide. As conclusions, it has been the expansion strategies that geared toward developing countries, adherence to new store formats, specializing in electronic commerce, as well as the superiority of Walmart (net sales) and Casino (Profitability)	pt_BR
dc.identifier.citation	QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. ; SILVA, T. E. E. ; LIMA, N. C. ; AGRA NETO, J. ; SILVA, C. L. ; STRAUHS, F. R. . Strategy Analysis of the Biggest World Supermarkets with Open Capital and Which Act in the Brazilian Market. Chinese Business Review, v. 13, p. 333-346, 2014. Disponível em: http://www.davidpublisher.com/index.php/Home/Article/index?id=1365.html. Acesso em: 21 jan. 2021. DOI:10.17265/1537-1506/2014.05.005	pt_BR
dc.identifier.doi	10.17265/1537-1506/2014.05.005
dc.identifier.issn	1537-1506
dc.identifier.uri	https://repositorio.ufrn.br/handle/123456789/31644
dc.language	en	pt_BR
dc.publisher	David Publishing Company	pt_BR
dc.rights	Attribution-NonCommercial 3.0 Brazil	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc/3.0/br/	*
dc.subject	Strategy	pt_BR
dc.subject	Supermarkets	pt_BR
dc.subject	Wal-Mart	pt_BR
dc.subject	Carrefour	pt_BR
dc.title	Strategy analysis of the biggest world supermarkets with open capital and which act in the brazilian market	pt_BR
dc.type	article	pt_BR