Life Sprint: um programa de qualidade de vida

Abstract

Innovation in services is the implementation of an new or definitive improved process. In the health services, the growing interest in the construct quality of life has increased, as a consequence, there is also an increase in the number of instruments to measure it. The work with health and wellness consultants, by the author, provided the application of some of these instruments and the formatting of a methodology with effectiveness in reducing absenteeism by illness in companies attended. However, the challenge in automating this process to scale the service guided the search for knowledge in this master's degree. The objective of the present work is to develop a product with scientific and methodological basis that assists in the management of welfare by issuing reports that point out indicators and enable the creation of an effective action plan with impact assessment. After several research and adjustments, the product was remodeled and Life Sprint (LS) was created. Its value proposition is to offer a method that helps individuals and companies align their personal and professional life through a health and wellness mapping that guides the development of a personal development plan focused on results and indicators. The LS was applied with 393 managers of several segments, when the tools and the developed method were validated. As an innovation manager it is concluded that the implementation of the technology allowed the manager to focus time and energy on the business strategy, to reduce service costs and to attend to companies of various sizes and segments. It can be seen that there is a market demand for this service and that the LS method manages to satisfy the client's pain and deliver the perceived value proposition and can reduce costs with medical expenses. Companies can use the information to optimize their resources and improve people management by contributing to healthier and more productive business environments and can impact their competitiveness in the marketplace.