Promoção imobiliária em Natal/RN: análise da distribuição espacial das incorporações registradas de 2005 a 2014

Abstract

This work aims to promote a spatial analysis of the real estate developments that were registered from 2005 to 2014 in the city of Natal/RN, in order to analyze how the real estate developers acted in the urban space, producing what? where? and when? For this, one of the content analysis techniques was applied to the documents that make up the real estate development registry, in order to develop a methodological sequence that can be replicated in any Brazilian city, thus favoring dissemination of the production process and systematization of a nationwide georeferenced database. By following this methodological itinerary, an analysis universe was formulated containing more than 300 developments, arranged in 5 different types of real estate projects. This information was analyzed from some perspectives that favor the detailing of the phenomenon studied, namely: number of floors, construction pattern of housing units, composition of real estate production and annual volume of launches. The results indicate that 75% of the city's real estate production is arranged in 4 urban agglomerations, relatively homogeneous, with their own location, predominant construction typology and well-defined expansion period. This type of analysis transcends the spatial and collaborates to identify the existence of factors that contributed to the formation of such characteristic types of production, such as: urban legislation, the population's income, the circulation of international tourists in the city and the Federal Government housing programs.