Marketing approach of brazilian wind energy sector

Queiroz, Jamerson Viegas; Souza, Gustavo Henrique Silva de; Lima, Nilton Cesar; Penedo, Antonio Sergio Torres; Coelho, Jorge Artur Peçanha de Miranda; Costa, Antonio Carlos Silva

Marketing approach of brazilian wind energy sector

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dc.contributor.author	Queiroz, Jamerson Viegas
dc.contributor.author	Souza, Gustavo Henrique Silva de
dc.contributor.author	Lima, Nilton Cesar
dc.contributor.author	Penedo, Antonio Sergio Torres
dc.contributor.author	Coelho, Jorge Artur Peçanha de Miranda
dc.contributor.author	Costa, Antonio Carlos Silva
dc.date.accessioned	2021-01-07T19:35:28Z
dc.date.available	2021-01-07T19:35:28Z
dc.date.issued	2013
dc.description.resumo	Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities	pt_BR
dc.identifier.citation	SOUZA, G. H. S.; LIMA, N. C.; QUEIROZ, J. V.; PENEDO, A. S. T.; COELHO, J. A. P. M.; COSTA, A. C. S.. Marketing Approach of Brazilian Wind Energy Sector. Journal of Technology Management & Innovation, v. 8, p. 7-8, 2013. Disponível em: https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-27242013000500005. Acesso em: 29 dez. 2020. http://dx.doi.org/10.4067/S0718-27242013000500005.	pt_BR
dc.identifier.doi	10.4067/S0718-27242013000500005
dc.identifier.issn	0718-2724
dc.identifier.uri	https://repositorio.ufrn.br/handle/123456789/31236
dc.language	en	pt_BR
dc.publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios	pt_BR
dc.rights	Attribution-NonCommercial 3.0 Brazil	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc/3.0/br/	*
dc.subject	Wind energy	pt_BR
dc.subject	Energetic management	pt_BR
dc.subject	Swot analysis	pt_BR
dc.subject	Telescopic observations strategic framework	pt_BR
dc.title	Marketing approach of brazilian wind energy sector	pt_BR
dc.type	article	pt_BR