A produção de incorporações imobiliárias em Natal/RN entre 2000 e 2015: impactos no mercado local por meio da atuação de empresas endógenas e exógenas

Abstract

The real estate market represents a large share of the construction industry, accounting for a significant percentage of Brazilian economy’s GDP. In the last few years, this sector has been experiencing an increasing influence of the financial market, represented by the opening of capital of great companies of the branch, as well as by the expansion of the housing credit by public and private financial institutions. These facts contributed to the expansion of the real estate production to others Brazilian cities, affecting, significantly the local markets. In the specific case of Natal (RN), the entrance of external companies had a strong impact on the quantity, typology and location of the housing units produced, especially between 2008 and 2011. After four years of intense real estate production, it is remarkable the decline in the number of projects launched and even the closure of the activities of some companies in the local market. The large number of housing units offered apparently led to a rapid saturation of the consumer market, which, combined with the advent of the economic crisis and mainly the contraction of credit, resulted in the reduction in launches. Thus, the present research sought to understand how real estate production in the local market occurred between 2000 and 2015, by comparing the production of external companies with the locals companies. By analyzing and interpreting quantitative data obtained from real estate registries, we sought to deepen our understanding of the process, and it was concluded that, there was not a significant disparity, with the real estate production of the external companies being studied quantitatively smaller, but with standards and spatialization similar to the local companies.