INSATE: prototipando saúde

Abstract

Ethical, legal, and technical limitations compromise the studies of human anatomy. Vieria et al (2013) and Marrey Neto (2006) show that a high maintenance cost, the difficulty in obtaining bodies and the risk that conservation materials present to the health of those who come in contact with them in anatomical laboratories constitute obstacles to the study of anatomy through traditional methods. Still, a scenario analysis based on interviews with healthcare professionals, identified that synthetic anatomical models sometimes do not have the realism desired for certain applications. It is within this context that resides the research project centered on the development of solutions for training and diagnostics in the healthcare area from prototyping processes. In order to transform the idea into a business, the project was based on the Design Thinking methodology. In order to understand the relationship of individuals with the problem, interviews were conducted based on the Value Proposition Canvas, and the conversion of the problem into a business was done using the Business Model Canvas. With the purpose of validating the proposals elaborated, three products were developed for evaluation by clients and professionals of the area. From the feedback received, it could be concluded that the proposed products and services have market adherence and represent a potential innovation in the way of teaching, practicing, planning and conducting health procedures.