Análise de fatores que influenciam o apoio dos visitantes ao desenvolvimento do turismo na Unidade de Conservação Parque das Dunas, Natal/RN

Abstract

Protected areas are treated as parts of natural areas that has the purpose to protect significant environmental aspects of relevance, in which, progressively has been expanding by the Brazilian territory. In terms of visitation, the parks are areas that commonly are related to public use. And in these locations, besides the possibility of use by natives, these is also the permission of use by tourism. Because they are areas that require na integrated and participatory planning of all actors, this research has as main objective central analyze factors capable of influencing visitors’ support for the development of tourism in UC Parque das Dunas. This study has a hypotheticaldeductive character, since it aims to test hypotheses, moreover, it includes a quantitative approach of the Survey type and applied and descriptive nature. As a data collection instrument, a questionnaire was used that contains two blocks, one that deals with the profile and another of the dimensions to be investigated. The sample collected, composed of 180 respondents, was conducted in a manner non-probability for convenience, however, it was systematization every three people for the choice of subject. The collected data were analyzed by descriptive analysis, factor analysis, and structural equation modeling. Research results indicate that the Quality is the dimension that has the greatest impacto on the proposed model and to Support the development of tourism is a dimension influenced directly by the perception of the Value, which in this case is treated as social and environmental benefits. However, indirectly Support also suffers the influence of the Image dimensions and Quality, through the dimension Value. In addition, it is concluded that the Parque das Dunas is an area frequented by residents and not by tourists.