O testemunho do cuidado de si no presente: modos de sujeição na mídia evangélica

Abstract

This research, located in the field of studies of Applied Linguistics (A.L.), aims at analyzing how the production of subjectivity and the modes of subjection occur in the testimonies of faith in the Universal Church of the Kingdom of God (IURD), when these narratives of themselves discursive an experience of happiness. To this end, this research seeks support in the last moment of Michel Foucault's analysis, that is, the ethical moment. The five testimonies that compose the corpus are located in the virtual space, in a particular channel of the IURD on the internet. The methodology, of a qualitative nature, delineated through Discourse Analysis (AD), had as its starting point the notion of self-care, rescued by Foucault (1984, 1985, 2010c). Starting from the presupposition of discontinuity, this research offers a key of intelligibility for the discursive genre of faith, by means of four analytical prescriptions: rumination, bifurcation, discursive showcase and incitement. In fact, this exam comes to some inferences: the modes of subjection, although distinct, share an antitragic and dialectical conception of existence. The conducts circumscribe desire to failure and not production. This perspective gave these subjectivities a trace of dependence on the other. The business or human capital mode, anchored in the ballast of theology of prosperity, also becomes present in the narratives, especially in the enunciation of a happiness of personal well-being. The technologies of the self, such as the idea of sacrifice and fasting, have update by the diagrams of power. They emerge by the ways of consumption, accumulation, and the desire for reward. Finally, identity or narcissistic images, supported in their majority by the maturity of productivity and the desire for chronic happiness, have produced another finish in the phenomena of parrhesia, conversion and salvation, ancestral themes of self-care.