Perales, Wattson José SaenzPinheiro, Paulo Roberto Araújo Barbosa2023-07-052023-07-052023-02-28PINHEIRO, Paulo Roberto Araújo Barbosa. Relatório de gestão da UFRN no formato de relato integrado: proposições para a melhoria do fluxo informacional e geração de produtos informacionais à luz da Gestão da Informação. Orientador: Wattson José Saenz Perales. 2023. 144f. Dissertação (Mestrado Profissional em Gestão da Informação e do Conhecimento) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/53087The Federal University of Rio Grande do Norte (UFRN) adopts an annual accountability process, with the main component being the Management Report in the Integrated Report format, which aims to communicate the main actions carried out throughout the year around various topics strategic to the University. This research had the general objective of proposing improvements in the flows and informational products of the UFRN Management Report (RG) preparation process in the light of Information Management, making it more agile, assertive and widespread among stakeholders. As specific objectives, the following were established: a) Map the elaboration process of UFRN's RG and identify the informational flows; b) Identify whether the information described in the UFRN RG is in line with the information needs of the managers and on the part of the TCU for accountability purposes in the Integrated Report format; c) Propose improvements in the collection and processing of information for the preparation of the UFRN's RG based on the proposal of an Annual Activity Report Model in the Integrated Report format; d) Identify, evaluate and/or propose new informational products related to the elaboration process of UFRN's RG. This research is applied and descriptive, with a quali-quantitative approach and by the procedure as, comparative and single case study. To fulfill the objectives, documentary research, questionnaires and semi-structured interviews were used as instruments. For the analysis and interpretation of data, the research was based on Creswell (2010), a linear hierarchical approach from bottom to top comprising five steps, in addition to data triangulation. As a result, the research pointed to improvements in the process of preparing the Management Report in the light of Information Management, through the proposition of informational products that will bring better communication and transparency to the stakeholders of the actions developed by the University. Finally, a model of the Annual Activity Report (RAA) of the Units that provide information for the preparation of the UFRN RG was prepared.Acesso AbertoRelato integradoGestão da InformaçãoFluxos informacionaisTransparência ativamasterThesisCNPQ::CIENCIAS SOCIAIS APLICADAS