Santos, Rodrigo ParronFernandes, Felipe Augusto de Lima2025-07-222025-07-222025-07-01FERNANDES, Felipe Augusto de Lima. Publicidade nos streamings: a performance algorítmica da Netflix para espaço de anúncio. 2025. 19 f. Trabalho de Conclusão de Curso (Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte. Natal, 2025.https://repositorio.ufrn.br/handle/123456789/64777This article aims to analyze Netflix's algorithmic performance and how it influences the perception of the platform as a media space. The study seeks to understand whether this performance, combined with a diversity of ad formats, positions the streaming service as the leading digital subscription platform for advertising. To achieve this goal, a qualitative study was conducted, specifically a literature review, taking into account news reports, academic articles, and advertisements, in light of the concepts of Kotler (2021), Michael Porter (1986), and André Lemos (2020).pt-BRAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/StreamingNetflixplataformaperformanceanúncio.PlatformAlgorithmic PerformanceAdvertisingbachelorThesisCIENCIAS SOCIAIS APLICADAS::COMUNICACAO