Silva, Eduardo Cristiano Hass daFonseca, Robson Marllan Fialho de Lima2023-12-042023-12-042023-11-22FONSECA, Robson Marllan Fialho de Lima. Apropriação dos bens culturais de Santa Cruz/RN pelas agências de viagens receptivas: um levantamento das publicações no Instagram (2022-2023). 2023. 30 f. Artigo (graduação em Turismo) - Faculdade de Engenharia, Letras e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, 2023.https://repositorio.ufrn.br/handle/123456789/55585The study aims to survey the strategies for appropriating cultural assets in Santa Cruz/RN, as tourist attractions, on the Instagram of the city's reception agencies, in the years 2022 and 2023. The theoretical framework mobilizes studies on culture, cultural patrimony and cities. The methodology adopted to carry out the research included contact with the municipality's receptive travel agencies and a survey of publications on Instagram profiles, to identify strategies for appropriating cultural assets. The results show that receptive travel agencies in Santa Cruz/RN have minimal strategies for appropriating the city's cultural assets. It is possible to state that, even though agencies act as receptive agents in the tourist market, the main focus of their commercialization is outbound tourism. When the municipality's cultural assets appear, the main attraction is the Sanctuary of Santa Rita de Cássia.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Agências de viagensTurismo culturalPatrimônio culturalInstagramSanta Cruz (RN)bachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO