Formulação de uma estratégia de produção em uma fábrica de sorvetes com enfoque em análise de desempenho

Abstract

The present essay deals the application of the production strategy concepts in an organization, just as its interface with the processes management. The manufacturing strategy is a way to define guidelines according to some performance objectives, and the processes management shows itself as a tool to map and make easier the visualization of some aspects, linked to the competitive criteria, in companies. Aims to show the importance of the strategic thinking in small and medium organizations, aside from connect it with other production engineering areas, like the processes management. This firm has problems related to traveling selling and to the ice cream’s delivery to its selling points. From this, an analysis was developed based on visits to the company, bibliographic and statistical research, this last one guided by the importance and performance’s analyses of the organizational competitive criteria selected from a strategic planning. In this way, an operations strategy was created directed to the critical aspects of the company’s problems, allowing the traveling selling increase and the perception of market niches inside the ice cream sector, in which it must participate differently. The developed strategy increased the organization adaptability in front of the market, guiding it to its clients