Aplicação do Business Model Canvas na estruturação de um aplicativo para divulgação de ofertas

Abstract

The market has become increasingly competitive for companies that wish to enter it, and being prepared for its challenges in a technical and structured way has become an increasingly necessary element for nascent organizations. The objective of the study is to structure an application for advertising offers by adopting the Business Model Canvas, in order to achieve this goal the following specific objectives were established, to present the Promo Place business model; describe the steps of Promo Place through the Business Model Canvas and analyze the functionality of the application. As a research method, the survey was used. An action research was carried out, where the observer is involved in all actions involving the studied phenomenon, the focus will be on obtaining information that could contribute to the development of the company's Canvas Business Model. The results of this work indicate that the use of the Business Model Canvas can be an efficient strategy for companies that want to stand out in an increasingly competitive market. The creation of an application to publicize offers can be one of the ways to apply this marketing strategy and, thus, increase sales and gain new customers, in the face of the digital scenario, post pandemic that we are experiencing, literature places applications as increasingly necessary like those studied.