Métricas de inovação: uma proposição de escala de diferenciação de criações

Abstract

Inside the processes of innovation metrics, the Maturity Scale of the Innovation process is bid to a company. In projects, there is the Technological Readiness Level (TRL). However, the literature on innovation metrics for products is still scarce, with definitions that are difficult to unravel and, at the same time, the description of the ambiguities' solutions is an essential element in Business Models. Within this scenario, the present research aims to quantify the differences between radical and disruptive innovation or between incrementaland sustaining, as well as measure how much incremental innovation is present in a process or a product, aiming to create a Differential Scale of Creations. This research is based on a qualitative approach, with a theoretical and applied nature, and exploratory, descriptive, and analytical objectives. The methodological framework includes a literature review on innovation concepts and evaluation models of innovation metrics. In this regard, the Frascati and Oslo international manuals are highlighted. In terms of metrics, the research effort centers on the World Economic Forum's Global Competitiveness Report and the World Intellectual Property Organization's Global Innovation Index. That said, initially, we compare the ambiguity of the relationship between the four types of innovation of the matrix "Market x Technology". Furthermore, approaches, methods and creation tools were applied. On results, the proposition of the Differential Scale of Creations is added to the repertoire of innovations metrics.