Ações de marketing digital em empresas de maquiagem do bairro do Alecrim/RN

Abstract

The research carried out in this article is exploratory, made through open questions, through the application of interviews with three organizations, in order to understand the actions taken by makeup companies from Alecrim/RN, with an emphasis on digital marketing. To understand the collected results, a content analysis was performed, through the transcription of the answers and grouping of points, using tables. In this way, we understand the time of operation, digital marketing actions, the impacts on sales, how they are used, the media used, the marketing actions and the metrics adopted. Finally, it was possible to conclude that organizations understand the importance of digital marketing, adopt dissemination strategies and tools, however, they focus on the face-to-face market, leaving gaps in actions that can be carried out in the future and enable growth in the results obtained by digital marketing.