Uma proposta de planejamento estratégico para a Associação de Supermercados do Rio Grande do Norte

Abstract

The organizational strategy is essential for a company to remain competitive in the market, providing it with the means to achieve the optimization of its results. The objective of this work is to propose a strategic plan for a non-profit entity, the Association of Supermarkets of Rio Grande do Norte. The methodology used was a case study, based on intensive direct observation and qualitative data analysis. The planning addressed the construction of the company's organizational identity, through the development of its mission, vision and values; in addition, it built its strategic map, defined its objectives, indicators and goal. Important results were delivered such as the organizational diagnosis, organizational identity, objectives within the perspectives of the Balanced Scorecard, as well as its goals and indicators. Therefore, it was concluded that the general and specific objectives were achieved through the formulation of the Strategic Planning.