O fã e seu ídolo: um estudo de caso sobre Taylor Swift

Abstract

This article explores the complex and multifaceted relationship between fans and artists, using as a case study Taylor Swift's The Eras Tour in Brazil and the tragic death of fan Ana Clara Benevides during a concert in Rio de Janeiro. The work investigates the emotional and social dynamics of this interaction. The methodology adopted is the case study, with observations and description of the events that occurred. The theoretical foundation is based on the works of Edgar Morin, Elias Canetti and Chris Rojek, which offer perspectives on the symbiotic relationship between celebrities and fans, the dynamics of the masses and the phenomenon of celebrity. The article discusses Taylor Swift's trajectory and how The Eras Tour reflects the intense connection between the artist and her followers. The Ana Clara incident is analyzed, its repercussions and the implications for security at large events, proposing preventive measures to avoid similar tragedies. The relevance of this study lies in the need to better understand the dynamics between fans and artists in the contemporary context and the responsibilities in organizing mass events, offering insights for the entertainment industry, academics and the general public.