O transtorno da moda: Ortorexia mascarada pela “Geração Saúde”

Abstract

This study investigates the publications profile on healthy eating in instagram app. A total of 73 profiles were found from the search for the terms "power" and "healthy eating" in the application area of research. The methodology aimed at analyzing written data, audience, time and frequency of use of profiles as well as the use of images that made reference to thinness. These data were analyzed based on relevant topics of a diagnostic tool for orthorexia. a total of 29 137 threads was observed, discharged from the application 2012. Of these posts less than 6% is originated by nutritionists. Profiles without identifying lead in number of profiles and posts. These moderators behave like anonymous people who use the network as a monitoring method of feeding routine, and also aim to influence his followers to also develop habits "healthy."