Os programas de Comunicação Social e de Educação Ambiental em empreendimentos rodoviários — o caso do complexo viário do Gancho de Igapó - BR-101/RN

Abstract

The implementation of road works causes major changes not only to the affected region but also to the environment, which absorbs major impacts that come from this type of construction. An undertaking of this size requires mitigating measures in order to minimize any negative effects that may occur. Due to these factors, the request for environmental programs is one of the conditions of the environmental licenses required by the environmental agencies. In this context, the Igapó Hook Road Complex, which is located between the municipalities of Natal/RN and São Gonçalo do Amarante/RN, is one of these projects that has the commitment to carry out environmental programs, in compliance with the environmental license. Thus, this work aimed to analyze the Social Communication Program - SCP and the Environmental Education Program - EAP of this road complex, in order to obtain a perception of the scope of these programs with the community involved. The methodology initially dealt with the study of the basic documents, prepared by the companies that provided environmental consulting for the work, such as the monthly technical reports, the Basic Environmental Plan - PBA, and the research manuals produced by DNIT. The next phase involved two surveys: online and in person, which targeted the community involved in the execution of the PEA and PCS in the project, between the years 2019 and 2021. The data collected were tabulated using Excel and for the generation of the results descriptive statistics was used, so that the systematization of the data and the production of graphics were performed by the statistical software R. According to the results obtained, it is possible to conclude that most respondents consider that the construction of the complex was beneficial for the population, but many are unaware of the execution of environmental programs carried out, as well as the existence of communication channels for issues related to the work, consequently there was a low adherence of the community involved to the use of communication channels made available in the social communication program. The results suggest that there are more comprehensive forms of dissemination so that the population around the project can become aware of the importance of the programs presented here.