Impactos da inteligência artificial na consultoria empresarial

Abstract

In the Digital Era, companies face constant challenges to remain competitive and adapted to technological changes, which redefine the pillars of business strategy. In this context, Management Consulting emerges as a response to this need, playing a crucial role in guiding managers to adapt to this new reality. Thus, the present study aims to contribute to the critical understanding of the intersection between the Business Consulting market and the advances in Artificial Intelligence (AI), which leads the technological growth of this generation, and point out the ways in which management consulting must adapt to prosper, also understanding the challenges that this innovation brings. To achieve these objectives, in addition to offering valuable insights for professionals, managers and researchers, a bibliographical research was carried out, focusing on the systematic and critical review of literature related to the topic, as well as studying practical cases that exemplify the phenomenon under analysis. In this way, the study highlights AI as a revolutionary tool in strategic decision-making and business management, indicating a trend towards greater personalization of consulting solutions. At the same time, it warns of the need to keep human judgment at the center of decisions, address ethical implications and the need to strengthen governance protocols. It is recommended to involve AI in the field in a complementary way to the consultant, investing in the requalification of the professional's skills, and adopting a balanced vision for the future.