Desenvolvimento e avaliação de usabilidade de software para pesquisa de públicos no Museu Câmara Cascudo

Abstract

Museums seek to establish efficient and effective communications with their different visitors. Audience survey needs to be part of museums daily life and not just sporadic activities, because their audiences are constantly evolving. Amaral (2019) designed a software to collect data about visitors’ profiles of the Câmara Cascudo Museum and facilitate continuous audience survey execution in this museum. As a continuity, this work presents the development of this software and its evaluation with the participation of museum visitors within the exhibition sector. The developed software is flexible for use on different devices, with easy updating of survey questions, and with saved results to facilitate different future analyzes. The software was evaluated with a usability test that analyzed completion of data collection, time required, visitors’ doubts and discomforts regarding questions. All of the participants successfully completed the task, in 3 minutes on average. Some participants faced difficulties related to familiarity with technology. These difficulties were easily overcome, with no significant impact on the visitor's experience. The software was validated as a tool with potential to support continuous audience survey at the Câmara Cascudo Museum.