Plano de negócio: oficina de motocicletas de média e alta cilindrada

Abstract

This work has as general objective the elaboration of a business plan for opening a motorcycle workshop of medium and high displacement, analyzing customers, competitors and suppliers, modeling the processes, and finally, analyzing the financial viability of the business. For the elaboration of the business plan, market research was carried out with two groups of local motorcyclists, totaling 53 answered questionnaires, out of a total of 288 possible ones, where the motorcycles of the participants of the referred groups are inserted in the categories to which the workshop is destined, allowing the analysis of the marketing, financial, strategic, operational and administrative areas of the business. The opening of the business proved to be viable with annual profitability of 2.74%, annual profitability of 4.03% and payback of 298 months.