Ensino da gestão e o efeito do "mão na massa": reflexos da aprendizagem experencial utilizando o Design Thinking

Abstract

Changes in the management scenario may require the training of professionals who are prepared to deal with the environment of constant change and uncertainty, and which demands the teaching process, offered by institutions, increasingly connected between theoretical and practical aspects. Given this, the present study aims to analyze the experience of adopting the Design Thinking teaching strategy, as a form of experiential learning, among students of the Innovation Management discipline in a professional master's program. This is exploratorydescriptive research, of a basic qualitative nature, with the adoption of a semi-structured interview guide and subsequent content analysis (Bardin, 2016), with the help of the Atlas.ti software. The course was conducted following the steps and tools proposed by Vianna et al. (2012) and it was observed as results that the learning of the discipline, following the phases of immersion, ideation and prototyping, presented a positive perspective, especially when the interviewees mention the approximation with the real study scenario, the dynamics of work in team and the possible applicability of the solution developed in the discipline. When learning the subject, a high level of detail was observed among some students, although given the time span of the subject, this was reflected in the “memory of the content” and subsequent application of the concepts learned in professional practice.