Canais e conteúdos do marketing digital e sua influência na decisão de compra: pesquisa exploratória com visitantes de Galinhos-RN

Abstract

The main objective of this work is to analyze digital marketing channels and content and their influence on the purchase decision of Galinhos RN as a tourist destination. city ​​of Galinhos-RN, it was carried out online with questions about the tourist profile and soon after with open questions about the perception of the same, relating the use of social networks to the purchase decision of the city Galinhos-RN as a tourist destination. In the work, the channels and content and digital marketing were emphasized, as the sample is still 43 subjects in a universe composed of all people who can choose Galinhos as a destination, the data underwent statistical treatment and were exposed through graphs and later analysis description of the content. Finally, the results show that the main channels used are social networks, with emphasis on Instagram and Google, in these places information is sought about values, transport, infrastructure, city events, accessibility, means of accommodation and the like that condition Galinhos to a cost-effective destination.