Gestão da informação: em pauta a relação egressos - curso de graduação como subsídio para o planejamento de ações de educação continuada

Abstract

This research had as an objective to identify how the dialogue occurs between the undergraduate program in Management Engineering from UFRN and its alumni, for planning on continuing educational activities. The research, characterized as a case study, of varied approach, adopted a quadripolar method, in which is recommended for scientific investigations in the area of Applied Social Sciences. Regarding the literature review, it was considered concepts as management and measuring of information and many aspects of continued education, moreover the authors that studied the importance of the relationship with alumni and the Higher Education Institutions. Aiming to make feasible a proposal for the development of a communication channel between the managers of the program in Management Engineering from UFRN and its alumni, for planning on continuing educational activities, the research used two techniques for collecting information: an online survey for the graduates, and the interview, for the managers of the Management Engineering. The online survey obtained 27,78% return, being the data processed by means of descriptive analysis, with the aid of Microsoft Excel worksheets. For the analysis of the interviews, we used the method of content analysis. As search results, in general, the potential of building a canal to mediate the relationship between graduates, considering that most graduates proved willing to maintain relationship with the course, electing through social networks the most convenient for the occurrence of this relationship. In addition, a significant part of the graduates demanded actions of continued education upon completion of the course, pointing to the area of engineering as the most sought. In the interviews, the managers highlighted the importance of keeping a relationship with the alumni, providing sources on decisions regarding actions on the program. Despite this, there are few actions of effective communication with the alumni, and the existing ones are operated poorly. That being said, it is understood that this study can contribute so that the institution can develop more effective ways of contact with its alumni, not only regarding the continued education, but also in other institutional actions.