M-NFT, The Mirror Novelty Fashion Trade: Unificação de moda e arte em realidades compartilhadas através de tokens não fungíveis

Abstract

Reality as we know it, whether digital or physical, is about to change. In recent decades, we have been revolutionized by the internet era and by movements towards immersive experiences in the online world, now in web 2.0. Machine intelligence advances and the web as we know it will no longer be a world in which we only interact on screen. It tends to transform into an immersive web, in which the behaviors of generations shape it and are shaped by the big-bang disruptors, where blockchain transactions, cryptocurrencies and NTFs will be the new means of buying and selling, decentralized, independent of government and companies. Thus, this work consists of studying the feasibility of an e-commerce NFTs aimed at the world of fashion and art. Issues related to NTFs were discussed, for example, their development and the technologies that involve them, such as blockchain and smart contracts, building a concept of mirrored fashion based on the boundaries of web 3.0, through non-fungible tokens as a unifying technology of what it is real and virtual in shared realities. Decentralized economy, facilitated transactions and society's behavioral factors enabled the tokenization of assets such as document certification, collection of works, physical and financial goods, which highlights the potential of implementing the use of non-fungible tokens in the fashion industry, allowing the accession of artists and creators from the world of fashion to this technology. A figma model was created and edited with characteristics of a fashion market NFTs e-commerce and presented to 10 interviewees. The collected opinions reinforce the viability of the proposal presented in this work.