Jamie oliver e a revolução dos alimentos: as contribuições de um cozinheiro para pensar educação alimentar e nutricional

Abstract

The cooking can be used as a tool to promote healthy eating habits. Therefore, the study focused on the axes which are part of the professional practice of Jamie Oliver as a cook who undertakes food education. A qualitative research was carried out considering images and videos published respectively in his Instagram® and his channel on YouTube®, the Food tube®, during the month of April 2013. The pictures were evaluated by the Semiological Analysis with development of two types of reviews. The videos were translated and then submitted to the Analysis Methodology for Moving Image. Three levels of comments were elaborated. Keywords were extracted from both images as well as the videos, which have been regrouped to clarify the categories, which are: “Cooking is a political act”, “cooking is a contemporary act”, “cooking expresses singularity processes. “The political content is due to the pursuit of the common through food. The political content is due to the pursuit of the common through food. The contemporary is translated into the approach and at the same time, the distancing from the act of eating and from the system which permeates it at the present time. Besides, the singling is observed essentially in the new concepts disclosed by the cook when he started the revolution of food education. It is concluded that for Oliver that food is a heritage. The contemporary food follows the changes in society, interacting with them. It is desired that this study can reaffirm the importance of food and nutrition education as well as engage other professionals to this field