Estratégias de vendas para o setor comercial da organização APV Brasil: projeto de intervenção empresarial

Abstract

The proposed objectives of the work involved preparing the situational diagnosis of the enterprise; register alternative sales marketing actions and propose improvements in the customer loyalty process in the pandemic context. Based on the methodological procedures, an intervention scenario was carried out, as well as an interview with the company's board of directors, which allowed the collection of data which showed that despite the company having had a drop in associates, and needing marketing actions that build loyalty customers, but also attract new members; APV is based on minimum percentage values that maintain functionality. From the data found, it was possible to observe that the company needs a customer loyalty plan and another plan to attract new consumers. In view of this, it was possible to understand the importance of strategic management tools for the development of planning in all sectors of a commercial organization.