E-commerce e o consumo de livros: percepções e motivações no processo de compra por estudantes universitários

Abstract

This article aims to understand the reasons that induce the consumption of books in virtual store among university students. As a theoretical reference was researched on the perception in marketing, concepts on e-commerce and also an approach on the book market in the digital age. The research was qualitative with open questionnaire, each respondent was contacted by application of message to participate and were responding the questions online. In the results, the main reasons were inducing low prices, comfort and convenience in online shopping. Therefore, it was concluded that e-commerce had enough impact on the book market, the result of this work goes according to the research done on the subject show that sales of books over the Internet increases while the bookstores numbers decrease.