Comercialização de dietas restritivas como estratégia de negócio em cantinas universitárias: uma revisão bibliográfica

Abstract

University canteens are small private enterprises that seek to establish their business in providing fast food to the academic community, primarily, students without access to the institutional restaurant, employees, professors and administrative technicians, who carry out professional activities uninterruptedly between shifts in the campus environment. College students. Within this scenario, people with dietary restrictions such as reduction or suppression of nutrients related to chronic diseases, is an audience of all age groups that are constantly growing. thus providing customers with the opportunity to choose healthy diets can be a generator of competitive advantage for the enterprise. In this sense, we seek to verify the feasibility of offering restrictive diets as a business strategy in university canteens. The research is applied, descriptive, with a qualitative approach and using the literature review procedure. The consultation of the databases took place in the time frame of 2018-2022, using descriptors, in a combined way related to food business, restrictive diets and canteens and/or university cafeterias. The results showed that there is a willingness to offer restrictive diets by the businesses that operate around the university campuses, however, the offer of healthy foods, without restriction, for the free choice of the customer prevails. There was, however, a tendency to customize food via delivery or take-way. It is concluded that it is still a sector with little innovation and that the supply of restrictive food can boost the business while meeting customer needs.