Interação por áudio nos ambientes digitais: a cobertura jornalística do Big Brother Brasil 2024 por meio do X Espaços

Abstract

This dissertation investigates the use of the Spaces feature on the digital social network X (formerly known as Twitter) by journalists covering the reality show Big Brother Brasil 2024, focusing on broadcasts conducted by Murilo Ribeiro, known as Muka. The study considers that digital platforms — especially those based on synchronous orality — have introduced significant changes to journalistic practice, requiring new skills and forms of interaction with audiences. This is a qualitative research project, grounded in Case Study methodology (Yin, 2015) and employing Content Analysis (Bardin, 2016), applied to four selected Spaces based on criteria of relevance, duration, and engagement, broadcast between January and April 2024. The empirical analysis is structured around five recurring practices observed in the broadcasts: mediation, curation, reporting, interpretative analysis, and audience participation. The theoretical framework draws on authors such as Recuero (2009; 2011; 2012), McLuhan (2007), Jenkins (2009), Castells (1999; 2015), and Santaella (2003; 2004; 2018), with emphasis on circulation dynamics, communicational copresence, and convergence within digital social networks. The findings indicate the consolidation of a hybrid journalism model based on digital orality, active listening, and collaborative discourse construction. By repositioning the journalist as a mediator of public conversations in networked environments, X Spaces expands the possibilities for professional performance while also presenting ethical, technical, and interpretative challenges. This research contributes to digital journalism studies by describing, interpreting, and problematizing an emerging practice of journalistic mediation in connected environments.