Distanciamento social e finanças empresariais: decisões críticas em um varejo de tecnologia em Natal-RN diante da pandemia de 2020

Abstract

The routine of people all over the world was altered, if not entirely changed, by the chain of reactions to the pandemic of the new corona virus, in 2020. The market was no different, with stocks falling due to the need for production and supply lines to be interrupted as measure to contain the virus. This work aimed to narrate this abnormal moment of the market through a technology retailer, with great market experience, which used risky and quick decisions to maintain profitability through the crisis. To prove that the firm did generate value, the concepts of value management were used, including the weighted average cost of capital (WACC) and the economic value added (EVA), in addition to comparing the company's results and other performance indicators in normal operating periods with the social isolation cenary, government reaction to the virus pandemic. The intervention project observed the differences between the variables in the studied period considering for analysis the company environment and the decisions of the managers with the intention of concluding if the results were positive in relation to the rest of the market and why they were. In the end, there is a very positive performance in relation to the results in the company's history, but close to what was expected for the market in some aspects.